Impact Point Meetings for Productive Companies
As usual, I was listening to BFM during my drives, and up came this programme about “productive meetings”. Hookay, I thought, expecting the same old drivel we’ve heard countless times on the subject… “Keep it relevant, prepare early, take notes, etc.”
I listened anyway, hoping to learn something new on an age-old subject. It ended up being the most valuable thing I’d heard on radio for a long, long time!
The guest, a business coach, shared a few important points on holding productive meetings. We’ll definitely implement them at Elevyn. Here’s what I learned:
1. Business owners always try to do too many things at any one time. True true!
2. Instead – what they should focus on are 7-12 things that have a direct impact on the company’s bottomline. Sales & marketing, for example. Or smoothening out operations. Lower manufacturing costs.
3. The key is consistency. It’s not doing 5,000 different things at one time, but doing those 7-12 things 5,000 times!
4. Here’s where meetings can be productive. Each meeting should only focus on ONE of the 7-12 things. They’re called “Impact Point Meetings” (IPM).
5. Each IPM must last no longer than 1 hour. This is crucial because our concentration wanes off after about 45-60 minutes, and the limit forces people to raise only important issues.
6. Now you end up with only 7-12 meetings, which can be held weekly, bi-weekly or monthly with different members of your company, depending on your business.
7. Always end meetings with “who does what by when”.
8. It takes time to get used to, especially in keeping to only relevant topics within the one hour. But it’ll get better with time.
9. Last advice from the coach – “If your competitors are doing this week-in week-out, and you’re not… they are going to eat you alive!”

Tompoq Topoh is a group of talented Mah Meri artisans, an indigenous ethnic minority group in Malaysia from Kampung Sg. Bumbon in Carey Island.
The Marketplace Agent




